Design that drives your business forward
Design Shift
Something happened to product design.
Product roadmaps became disconnected from business goals. User experiences grew unnecessarily complex. Engineering resources stretched thin.
We help ambitious companies break free from gridlock through strategic product optimization that drives adoption, reduces costs, and delivers measurable ROI.
Our Expertise
Behavioral Research
Workflow Refinement
Interface Modernization
Interactive Prototyping
Design Foundation
Behavioral Research
Move beyond guesswork to evidence-based product decisions.
We uncover how users actually interact with your software through behavioral analysis and user journey mapping.
These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.
Behavioral Research
Workflow Refinement
Interface Modernization
Interactive Prototyping
Design Foundation
Behavioral Research
Move beyond guesswork to evidence-based product decisions.
We uncover how users actually interact with your software through behavioral analysis and user journey mapping.
These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.
Behavioral Research
Workflow Refinement
Interface Modernization
Interactive Prototyping
Design Foundation
Behavioral Research
Move beyond guesswork to evidence-based product decisions.
We uncover how users actually interact with your software through behavioral analysis and user journey mapping.
These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.
Meet Surge
Your roadmap is filled with question marks. That ambitious new feature, the redesign your team is afraid to touch, those backlog items gathering dust. Pick your poison, they're all just bets waiting to squander your most valuable resources.
Surge transforms your riskiest ideas into validated direction through AI-assisted rapid prototyping. Better yet, it does it in five days or less on a fixed budget. From that, you get clear outcomes and zero guesswork.
Redefining influencer analytics.
Cultivating a professional
network with intent.
Custom lawn
care journeys.
Turning expert assessments into action.
Turning expert
assessments into action.
Q&A
Here's what you need to know about working with us.
What’s your process for designing and developing a new product?
We start by understanding what's actually broken and costing you money.
Our process maps current workflows, interviews key stakeholders, and analyzes user feedback to identify specific friction points and inefficiencies.
Then we architect solutions that preserve what works while fixing what doesn't, prioritizing changes that deliver the highest ROI.
We've successfully modernized everything from legacy lab management systems to enterprise process intelligence platforms, cutting operational costs while boosting adoption.
What's your engagement model?
Two paths, both with clear ROI focus:
Fixed-scope projects for targeted improvements (typically 2-5 months) deliver rapid efficiency gains with clear cost-benefit analysis.
Ongoing strategic partnerships provide continuous optimization as your business evolves.
Both start with well-defined scope and fixed cost. No surprises, no scope creep. Typical engagements range from $30-80k for focused projects to $8-15k monthly for ongoing partnerships, with clear efficiency metrics to validate your investment.
How do you ensure the redesign actually improves business metrics?
Every product decision ties back to measurable outcomes.
We establish clear success metrics upfront - whether that's reducing support tickets, accelerating user onboarding, or increasing feature adoption while cutting training costs.
What if we need to make changes after the initial redesign?
The world doesn't stop after launch. Our product designs include detailed documentation and component libraries that make future updates straightforward and cost-effective.
For ongoing partnerships, we also offer dedicated product support to evolve your software as needs change while maintaining efficiency gains.
Who owns the final designs?
You do. All product assets, documentation, and code snippets become your intellectual property upon project completion.
We provide everything in industry-standard formats that your team can easily maintain and extend without expensive dependency on external resources.
How do you work with our internal teams?
We adapt to integrate most effectively with your teams.
A typical arrangement might see us working directly with product managers and engineering leads, providing clear documentation and regular check-ins to keep everything aligned and on-budget.
What if we don't have a complete vision for the redesign yet?
Perfect. We excel at helping software companies figure out what to build, not just how to build it.
Our discovery process helps identify the highest-impact opportunities with the best efficiency gains, whether that's streamlining workflows, improving data visualization, reducing support costs, or rethinking core interactions.
How does your location in Minneapolis impact working outside of the region?
Location doesn't limit our impact. While we're proudly based in Minneapolis, we've successfully delivered measurable results for software companies across North America and Europe.
Our fully digital collaboration model ensures zero efficiency loss in remote partnerships. We utilize strategic video sessions and collaborative workspaces to maintain momentum while eliminating unnecessary travel costs.
For clients seeking occasional in-person sessions, our central location provides easy access. But most partners find our remote-first approach actually accelerates project timelines and reduces overall costs while maintaining the same high-quality outcomes.
This approach has proven particularly effective for complex UI modernization projects, where our structured process and digital documentation deliver clarity regardless of physical distance.
What’s your process for designing and developing a new product?
We start by understanding what's actually broken and costing you money.
Our process maps current workflows, interviews key stakeholders, and analyzes user feedback to identify specific friction points and inefficiencies.
Then we architect solutions that preserve what works while fixing what doesn't, prioritizing changes that deliver the highest ROI.
We've successfully modernized everything from legacy lab management systems to enterprise process intelligence platforms, cutting operational costs while boosting adoption.
What's your engagement model?
Two paths, both with clear ROI focus:
Fixed-scope projects for targeted improvements (typically 2-5 months) deliver rapid efficiency gains with clear cost-benefit analysis.
Ongoing strategic partnerships provide continuous optimization as your business evolves.
Both start with well-defined scope and fixed cost. No surprises, no scope creep. Typical engagements range from $30-80k for focused projects to $8-15k monthly for ongoing partnerships, with clear efficiency metrics to validate your investment.
How do you ensure the redesign actually improves business metrics?
Every product decision ties back to measurable outcomes.
We establish clear success metrics upfront - whether that's reducing support tickets, accelerating user onboarding, or increasing feature adoption while cutting training costs.
What if we need to make changes after the initial redesign?
The world doesn't stop after launch. Our product designs include detailed documentation and component libraries that make future updates straightforward and cost-effective.
For ongoing partnerships, we also offer dedicated product support to evolve your software as needs change while maintaining efficiency gains.
Who owns the final designs?
You do. All product assets, documentation, and code snippets become your intellectual property upon project completion.
We provide everything in industry-standard formats that your team can easily maintain and extend without expensive dependency on external resources.
How do you work with our internal teams?
We adapt to integrate most effectively with your teams.
A typical arrangement might see us working directly with product managers and engineering leads, providing clear documentation and regular check-ins to keep everything aligned and on-budget.
What if we don't have a complete vision for the redesign yet?
Perfect. We excel at helping software companies figure out what to build, not just how to build it.
Our discovery process helps identify the highest-impact opportunities with the best efficiency gains, whether that's streamlining workflows, improving data visualization, reducing support costs, or rethinking core interactions.
How does your location in Minneapolis impact working outside of the region?
Location doesn't limit our impact. While we're proudly based in Minneapolis, we've successfully delivered measurable results for software companies across North America and Europe.
Our fully digital collaboration model ensures zero efficiency loss in remote partnerships. We utilize strategic video sessions and collaborative workspaces to maintain momentum while eliminating unnecessary travel costs.
For clients seeking occasional in-person sessions, our central location provides easy access. But most partners find our remote-first approach actually accelerates project timelines and reduces overall costs while maintaining the same high-quality outcomes.
This approach has proven particularly effective for complex UI modernization projects, where our structured process and digital documentation deliver clarity regardless of physical distance.
What’s your process for designing and developing a new product?
We start by understanding what's actually broken and costing you money.
Our process maps current workflows, interviews key stakeholders, and analyzes user feedback to identify specific friction points and inefficiencies.
Then we architect solutions that preserve what works while fixing what doesn't, prioritizing changes that deliver the highest ROI.
We've successfully modernized everything from legacy lab management systems to enterprise process intelligence platforms, cutting operational costs while boosting adoption.
What's your engagement model?
Two paths, both with clear ROI focus:
Fixed-scope projects for targeted improvements (typically 2-5 months) deliver rapid efficiency gains with clear cost-benefit analysis.
Ongoing strategic partnerships provide continuous optimization as your business evolves.
Both start with well-defined scope and fixed cost. No surprises, no scope creep. Typical engagements range from $30-80k for focused projects to $8-15k monthly for ongoing partnerships, with clear efficiency metrics to validate your investment.
How do you ensure the redesign actually improves business metrics?
Every product decision ties back to measurable outcomes.
We establish clear success metrics upfront - whether that's reducing support tickets, accelerating user onboarding, or increasing feature adoption while cutting training costs.
What if we need to make changes after the initial redesign?
The world doesn't stop after launch. Our product designs include detailed documentation and component libraries that make future updates straightforward and cost-effective.
For ongoing partnerships, we also offer dedicated product support to evolve your software as needs change while maintaining efficiency gains.
Who owns the final designs?
You do. All product assets, documentation, and code snippets become your intellectual property upon project completion.
We provide everything in industry-standard formats that your team can easily maintain and extend without expensive dependency on external resources.
How do you work with our internal teams?
We adapt to integrate most effectively with your teams.
A typical arrangement might see us working directly with product managers and engineering leads, providing clear documentation and regular check-ins to keep everything aligned and on-budget.
What if we don't have a complete vision for the redesign yet?
Perfect. We excel at helping software companies figure out what to build, not just how to build it.
Our discovery process helps identify the highest-impact opportunities with the best efficiency gains, whether that's streamlining workflows, improving data visualization, reducing support costs, or rethinking core interactions.
How does your location in Minneapolis impact working outside of the region?
Location doesn't limit our impact. While we're proudly based in Minneapolis, we've successfully delivered measurable results for software companies across North America and Europe.
Our fully digital collaboration model ensures zero efficiency loss in remote partnerships. We utilize strategic video sessions and collaborative workspaces to maintain momentum while eliminating unnecessary travel costs.
For clients seeking occasional in-person sessions, our central location provides easy access. But most partners find our remote-first approach actually accelerates project timelines and reduces overall costs while maintaining the same high-quality outcomes.
This approach has proven particularly effective for complex UI modernization projects, where our structured process and digital documentation deliver clarity regardless of physical distance.
Ready to unlock your product's potential?
We have decades of experience tackling thorny problems in industries like healthcare, agriculture, education, finance, and AI—and we love a good challenge. If you’ve got a bold vision and you’re ready to sprint, we’ll be right there with you.
Let’s connect and figure out how to move the needle on your product, your processes, and your business results.
Ready to unlock your product's potential?
We have decades of experience tackling thorny problems in industries like healthcare, agriculture, education, finance, and AI—and we love a good challenge. If you’ve got a bold vision and you’re ready to sprint, we’ll be right there with you.
Let’s connect and figure out how to move the needle on your product, your processes, and your business results.
Ready to unlock your product's potential?
We have decades of experience tackling thorny problems in industries like healthcare, agriculture, education, finance, and AI—and we love a good challenge. If you’ve got a bold vision and you’re ready to sprint, we’ll be right there with you.
Let’s connect and figure out how to move the needle on your product, your processes, and your business results.