Design that drives your business forward

Design Shift

Design Shift

Something happened to product design.

Product roadmaps became disconnected from business goals. User experiences grew unnecessarily complex. Engineering resources stretched thin.

We help ambitious companies break free from gridlock through strategic product optimization that drives adoption, reduces costs, and delivers measurable ROI.

Something happened to product design.

Product roadmaps became disconnected from business goals. User experiences grew unnecessarily complex. Engineering resources stretched thin.

We help ambitious companies break free from gridlock through strategic product optimization that drives adoption, reduces costs, and delivers measurable ROI.

Our Expertise

Our Expertise

Flow diagram illustration

Behavioral Research

Sunburst illustration

Workflow Refinement

Defragmentation illustration

Interface Modernization

Arch illustration

Interactive Prototyping

Pyramid illustration

Design Foundation

Behavioral Research

Move beyond guesswork to evidence-based product decisions.

We uncover how users actually interact with your software through behavioral analysis and user journey mapping.

These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.

Flow diagram illustration

Behavioral Research

Sunburst illustration

Workflow Refinement

Defragmentation illustration

Interface Modernization

Arch illustration

Interactive Prototyping

Pyramid illustration

Design Foundation

Behavioral Research

Move beyond guesswork to evidence-based product decisions.

We uncover how users actually interact with your software through behavioral analysis and user journey mapping.

These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.

Flow diagram illustration

Behavioral Research

Sunburst illustration

Workflow Refinement

Defragmentation illustration

Interface Modernization

Arch illustration

Interactive Prototyping

Pyramid illustration

Design Foundation

Behavioral Research

Move beyond guesswork to evidence-based product decisions.

We uncover how users actually interact with your software through behavioral analysis and user journey mapping.

These product insights reveal optimization opportunities your competitors miss, creating sustainable market advantages and eliminating wasteful development cycles.

  • Growth Operators logo
  • Growth Operators logo
  • Growth Operators logo

Redefining influencer analytics.

Influencer tracking app screenshots
Influencer tracking app screenshots
Influencer marketing app screenshots
Networking app screenshots
Networking app screenshots
Networking app screenshots

Cultivating a professional
network with intent.

Lawn care app screenshots
Lawn care app screenshots
Lawn care app screenshots

Custom lawn
care journeys.

Turning expert assessments into action.

Turning expert
assessments into action.

Expert assessments app screenshots
Expert assessments app screenshots
Expert assessments app screenshots

Q&A

Q&A

We get it. Redesigning your product is a big investment. Here's what you need to know about working with us.

What’s your process for designing and developing a new product?

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What’s your process for designing and developing a new product?

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What’s your process for designing and developing a new product?

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What's your engagement model?

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What's your engagement model?

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What's your engagement model?

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How do you ensure the redesign actually improves business metrics?

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How do you ensure the redesign actually improves business metrics?

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How do you ensure the redesign actually improves business metrics?

Answer

What if we need to make changes after the initial redesign?

Answer

What if we need to make changes after the initial redesign?

Answer

What if we need to make changes after the initial redesign?

Answer

Who owns the final designs?

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Who owns the final designs?

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Who owns the final designs?

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How do you work with our internal teams?

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How do you work with our internal teams?

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How do you work with our internal teams?

Answer

What if we don't have a complete vision for the redesign yet?

Answer

What if we don't have a complete vision for the redesign yet?

Answer

What if we don't have a complete vision for the redesign yet?

Answer

How does your location in Minneapolis impact working outside of the region?

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How does your location in Minneapolis impact working outside of the region?

Answer

How does your location in Minneapolis impact working outside of the region?

Answer

Ready to unlock your product's potential?

We have decades of experience tackling thorny problems in industries like healthcare, agriculture, education, finance, and AI—and we love a good challenge. If you’ve got a bold vision and you’re ready to sprint, we’ll be right there with you.

Let’s connect and figure out how to move the needle on your product, your processes, and your business results.

Click to copy

info@blueshift-consulting.com

Minneapolis, MN

Minneapolis, MN